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Alford & Hoff

Alford & Hoff is the first luxury men's skin care collection that meets the needs of today's modern man. The brand was created by two Arizona State University athletes, Barry Alford and Jefferson Hoffman. Recognizing a need for men's luxury skin care, they created a lifestyle brand aimed at the "New Generation of Men."

Utilizing Jefferson's business savvy and Barry's medical industry experience, the two men partnered with Dr. John Gross, a famed cosmetic and plastic surgeon and author and Associate Professor at the USC Keck School of Medicine. Together they formed Alford & Hoff, Inc.

Alford & Hoff products were developed using a proprietary Sirtuin-Activating Complex (SIR2stac Complex), the latest in anti-aging biotechnology. The complex is a unique combination of antioxidants, amino acids, vitamins, Sirtuin Activators, and minerals that help reduce the appearance of fine lines and wrinkles. Sirtuins (youth proteins) are proven to promote cell longevity and revitalize the skin.

The collection offers a diverse range of seven high-performance, technologically-advanced skin care products for men who want quality luxury formulations. Alford & Hoff offers today's man a revolutionary approach to skin care for a lifetime of results and peak performance.

In October 2009, Alford & Hoff launched their fragrance, designed by world-class perfumer, Rodrigo Flores-Roux of Givaudan.

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